Café Bustelo Coffee National Debut: New Campaign from Publicis

Creative Director/Art:                         Matthew Leopizzi

Brand:                                                  Café Bustelo

Tom Rameaux 

Music Producer                                   Rachel Rauch                        

Rachid Guendouze 
Spiritual Director/Art:                         Jana Pejkovska

Production Company:                        Blacklist
Managing Director:                             Adina Revenue
Executive Producer:                            Danielle Amaral
Producer:                                            Jodi Kraushar

“It’s so exhilarating to see this brilliant work catch the Latin soul, passion and legacy of Café Bustelo coffee in a artistic way,” stated Liz Mayer, Consumer Engagement & Omnichannel Client Marketing Lead, The J.M. Smucker Company. We cannot wait for this work- the very first campaign of this nature for the company – to drive awareness of the growing brand that already has such a loyal following. At a crowded category like java, this brand undoubtedly holds its own, which inventive produced by PSOne further exemplifies this.”

Producer                                             Dylan Mizner

Bong Nguyen 
The campaign boasts minimalist illustration-style visuals, using a retro poster texture, to the credibility of the brand in a innovative and colorful nod new. Both contemporary and traditional imagery are used to represent Café Bustelo’s multi -generational appeal. HiFi Project increases the mixture by mixing Latin rhythms, with beats, also created the music featured in the campaign. One taste of the bold Latin blend and you will understand why it’s always more intriguing in the knowledge that”Café Bustelo Estuvo Aquí.”
Production House:                               Harbor

Account Executive:                            Nia Bolling

The effort is the initial creative work for the Café Bustelo coffee manufacturer from PSOne, the Publicis Groupe’s Power of One team, a bespoke solution for The J.M. Smucker Company.


VP Director:                         Tabatha Roman

Executive Producer:                            Lauren Schneidmuller

James Molle

Group Account Director:                    Yuri Lee

United States

Animation House:                                Wizz
Director:                                              Gary Levesque
Producer:                                            Matthieu Poirier 

Agency Location:                               New York
Chief Creative Officer:                        Andy Bird

Intern:                                                  Quentin Rigaux

Café Bustelo, the heritage coffee manufacturer, is creating its introduction in a celebration of the brand’s heritage. Since 1928, the bold flavor and packaging of Café Bustelo both have been understood, and adored in communities across the country. For the first-time , the newest is available nationwide. The new advertising campaign is titled, Café Bustelo Estuvo Aquí (Café Bustelo Was ), and debuts September two nd on Univision, VH1, Travel Channel, Ion, Nick at Nite, along with others, using a lively:30 broadcast commercial since the creative centerpiece. Additional campaign elements include even radio, societal, OOH, and internet, electronic banners.

Laure Escadafals 

Executive Producer:                            Chris Heidman 
Manager of Integrated Production:     Jenny Read


Background:                                       Gary Levesque